The Challenge

The first recorded church in Minneapolis has been pointing people to Jesus Christ since 1853. We were charged with developing a new brand (including logo, photo, video, and web) that's strong and timeless while full of movement and life.

A young woman singing and playing guitar to a hymn or worship song.

An older woman holding the hands of a young girl and singing with her.

Jeremy, the lead senior pastor at a reformed metro church in Minneapolis, Minnesota, preaching a sermon from the stage.

A historical brand with a modern vibe

From welcome flyers to billboards to apparel to Canva templates (to make it extra easy for River City Church's admin team to create their own creative pieces), we threaded the new visual language into every touchpoint of the church.

Distinct, consistent colors and a sleek serif font help reinforce immediate brand recognition.

Welcome "About Us" flyer for River City Church, welcoming newcomers.

Screenshot of a Facebook or Instagram feed with different branded posts—a mix of photo and design.

River City Church billboard saying "We're starting a new chapter. You can, too."

Green snapback hat with an embroidered River City Church crest.

Honoring a legacy

Sometimes the best way to envision the future is by looking through the past. We developed a beautiful timeline full of stories of the congregation; watershed moments in history that honor the the church's heritage while celebrating their generations of hard work.

Gold foil stamped cover of a perfect-bound booklet.

An open book showing a collage of historical photos from a church's different activities.

Spread of a hertage book with a big, serif headline and minimally-style body copy.

Two hands holding open a historical publication with stories of River City Church's legacy.

Two hands holding open a book with a weathered, written, aged Bible spread.

A new chapter

River City Church navigated many, many adventures throughout its years. Their latest endeavor was no exception. Recognizing an opportunity to spread the Gospel message of Jesus to a new demographic, the church sold its church home of over 130 years in downtown Minneapolis and replanted in the melting pot of Northeast MPLS. We were privileged to help them communicate clearly and emotively throughout this season.