The Challenge

After experiencing steady growth since 1968, Harry Brown's—a community-minded auto dealership—recognized the need for new branding and media that reflects a modern, human approach to car sales while honoring their local heritage.

Blue Harry Brown's license plate on the front of a white Chevy.

Putting the brand in motion

After a productive brand workshop with the Harry Brown's team, we explored brandmarks that bridge the gap between a vintage and modern tone. We settled on a logo that harkens back to classic grille emblems but with the clean sensibility of modern brands. We supported the logo with an energetic blue palette that's distinct to HB—a color even the fastest drivers can't miss while flying down the road.

We worked this new brand into real life, anywhere and everywhere.

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A shuttle van with a shiny, modern blue wrap for a car dealership.

Blue, branded sandwich board sign that says "have a nice day!"

Branded "service" sign for a clean, happy service area of a car dealership.

Smart, observant car mechanic next to an open hood of a used car.

Smiling mechanic in a well-lit auto-body shop.

A middle-aged, warm looking mechanic changing the oil of a car in the service area.

Female mechanic and auto specialist in front of a lifted vehicle.

And, we're rolling

From sizzle reels, to event featurettes, to staff interviews, Harry Brown's has been tapping into the power of photo and video to showcase their offerings, inside and outside of their campus. Keep revving that engine.